The biggest soccer event on earth is coming and San Miguel is ready.

Picture this: it’s a warm June evening in San Miguel de Allende. The church bells echo softly through the cobblestone streets, golden light falls across colonial rooftops, and inside local cafés, cantinas, rooftops, and neighborhood bars, strangers suddenly become teammates.

A couple from Canada, retirees from the United States, longtime Mexican families, entrepreneurs, artists, and curious travelers all lean toward the same screen as the first whistle blows.

More Than Just Another Summer

This is not just another summer in San Miguel.

This is the ultimate soccer competition around the world, and history will begin right here in Mexico.

Mexico City’s legendary Estadio Azteca, officially renamed for the tournament as Estadio Ciudad de México, one of the most legendary stadiums in soccer history, will once again welcome the world, becoming the first stadium ever to host three World Cup opening matches after 1970 and 1986.

For millions across the globe, Mexico will be the first image, the first anthem, and the first emotion of this historic tournament.

Beyond Mexico City

But the excitement may not stop in Mexico City.

Recent reports suggest that the state of Guanajuato is already preparing tourism initiatives and possible Fan Zone experiences connected to the World Cup, opening an exciting possibility for San Miguel de Allende as a UNESCO World Heritage city.

Bigger Than the Game

Whether you follow soccer passionately or couldn’t name a single player, the World Cup is bigger than the game itself.

It is culture, celebration, tourism, emotion, and global attention focused on our country.

Imagine public viewing experiences, rooftop watch parties, local music, and community gatherings where residents and visitors from around the world come together to experience the tournament in one of Mexico’s most beloved destinations.

For local restaurants, bars, cafés, boutique hotels, and hospitality businesses, this could become a meaningful opportunity to welcome guests, create experiences, and support the local economy.

For the expat community, it is also a chance to connect more deeply with the country many now call home.

Where Will You Be?

So whether you’re cheering for Mexico, your home country, or simply for the magic of shared experiences, where will you be when the world kicks off in Mexico.

Match Day Spots Around Town

The Comeback 
Codo 7, Centro: One of the newer dedicated sports bars in town, with lots of screens, burgers, wings, cocktails, and a strong NFL/game-day vibe.

La Chope San Miguel de Allende
Canal inside plaza colonial: Probably the classic go-to sports bar in SMA. Known for many TVs, wings, burgers, beer specials, karaoke, and live sports

Kenny’s Place
Julian Carrillo 7, Guadalupe. Casual neighborhood sports pub with a large beer selection and a friendly expat/local crowd. Great for watching games in a relaxed atmosphere.

La Adelita
Zacateros 48. Fun cantina/bar atmosphere with sports on TVs and a lively crowd.

El Barrio San Miguel
Zacateros 49. Great food, TVs throughout the restaurant, and mini split air conditioning to keep you cool while you enjoy the World Cup action.

Cheve Wings SMA
Lib Manuel Zavala, C. San Javier 119, fun and energetic sports bar perfect for catching the World Cup with friends and family. Known for its wings, burgers, cold beer, and casual atmosphere,